05 APRIL 2017 (TORONTO, ON) – GRAMMY® Award-nominated multi-platinum, alternative pop maverick Halsey has returned with her brand new single “Now Or Never”. The video, which was shot in Mexico City and co-directed by Halsey and Sing J Lee [CHVRCHES, Muse, Years & Years], vividly comes to life as a gritty, cinematic reflection of the song. Watch it HERE.
The track is the first taste of her anxiously awaited second full-length album, hopeless fountain kingdom which Halsey executive produced alongside Benny Blanco, Greg Kurstin, Lido and Ricky Reed. Set for release on June 2, 2017 via Astralwerks/Universal Music Canada, the country’s leading music company, the album is now available to preorder. Those who pre-order will receive an instant download of “Now Or Never”.
“The video for “Now Or Never” (my directorial debut!) is one part in the center of a long narrative that tells the story of two people in love despite the forces trying to keep them apart,” says Halsey. “On its own the song is about two impatient young lovers, but in the context of the hopeless fountain kingdom universe, the stakes are much higher for these two star-crossed lovers.”
Produced by Benny Blanco, Cashmere Cat and Happy Perez, “Now Or Never” rattles with a soulful refrain over dystopic, shuddering synths. The vocals segue from a delicate croon into an R&B-style bridge, highlighting her impressive range. Listen to it HERE.
Halsey catapulted onto the scene in 2015, with her full-length Gold selling debut BADLANDS. She quickly followed her amazing debut success with sold-out arena tours and received a 2017 GRAMMY® nomination in the category of “Best Pop Duo/Group Performance” for “Closer,” her double-platinum megahit with The Chainsmokers. Prepare to leave BADLANDS. Welcome to hopeless fountain kingdom.